BACK IT UP | SLIDE TO THE FRONT
Finished my first ad today for school. :) I'm pretty proud of it. We had to look up brand logos on this one website that has vector images of logos for free download, and I stumbled across the logo for Ayumi Hamasaki. I didn't find logos for anything else I'd rather advertise, so I decided to do an ad for her Complete Singles collection since the timing is fortuitous. The requirements for this ad were the use of only one color (black counts as a color) and only one font family. I chose Pantone 119 C and Myriad Pro. This ad was made primarily in InDesign CS3, with peripheral help from Photoshop CS3 and Illustrator CS3.

There will be peer critique at 1:45, I'll probably update sometime afterward with the results of that. I'm anticipating stuff like the fact that I didn't put the record label, website, or price of the albums on there (forgot about that stuff until I had already printed it out), and maybe confusion over all the white space, but I'm fond of a lot of negative space and I intentionally weighted most of the substance of the ad to the bottom.
In any case, glad to see this one completed! Happy weekend to me.
EDIT: Critiques went pretty well. I did a lot of critiquing of others, since a lot of the class seemed to just want to say nice things and what use is that, so once I came around I was expecting some revenge on their part. It didn't really happen, though. One girl did mention all the white space, and how everything was on the bottom, but I explained that the negative space was on purpose and the teacher said it worked really well, and the rest of the class consequently agreed with her.
kotszok, a couple other people said it looks like a movie poster, and a few more said that it "screams 'Japan'". One girl said she could easily see it on a page of an Asian magazine. The teacher seemed like a big fan of the ad in general. All in all, I'm quite pleased with myself.
There will be peer critique at 1:45, I'll probably update sometime afterward with the results of that. I'm anticipating stuff like the fact that I didn't put the record label, website, or price of the albums on there (forgot about that stuff until I had already printed it out), and maybe confusion over all the white space, but I'm fond of a lot of negative space and I intentionally weighted most of the substance of the ad to the bottom.
In any case, glad to see this one completed! Happy weekend to me.
EDIT: Critiques went pretty well. I did a lot of critiquing of others, since a lot of the class seemed to just want to say nice things and what use is that, so once I came around I was expecting some revenge on their part. It didn't really happen, though. One girl did mention all the white space, and how everything was on the bottom, but I explained that the negative space was on purpose and the teacher said it worked really well, and the rest of the class consequently agreed with her.
- FEELING:
accomplished - HEARING:Missy Elliott | Shake Your Pom Pom


Comments
I'm so excited that you're in a program where you're going to be able to do stuff like this all the time. I can't wait to see more of your work!
EDIT: DUH, I can't believe I forgot to say good luck with your critique!
Edited at 2008-09-12 05:14 pm (UTC)
Things were going sort of slowly up until now, but I had a good time doing this ad and I'm looking forward to doing more stuff like this. It's sort of nervewracking trying to come up with an idea, but once you get a good one it's not bad from there.
Thanks for the well-wishes!
I've never seen prices on ads...
Thanks for the compliment! :D
unexpected color that took my eyes a bit to get used to, but definitely cooler than black and white.
you're going to pwn everyone in the class